He spent months talking to advertisers, researching best practices and trying to figure out what Microsoft got right and what went wrong. In trying to fill the void, Kaufmann has had to redirect the focus of his development team toward a market that was entirely new for him: ad-tech. In an emailed statement, the company said, "We're always looking for ways to evolve the business for the long term and this is a case where we saw a chance to let partners and the market step in and provide better support for in-game and in-app Ad solutions." 31, Microsoft said it will shut down the monetization platform starting June 1, and will pay out developer earnings on a regular schedule until then.Ī Microsoft spokesperson declined to make an executive available for an interview.
Kaufmann said it became clear that Microsoft, which wasn't taking much, if any, revenue from the ads, viewed the effort as more of a hassle than it was worth. There were spammy ads, and black hat actors were taking advantage of their ability to infiltrate the system and make a cheap buck. At its launch event for Windows 10 devices in October of that year, Nadella told an audience in New York that "we're building the most productive phone on the planet." Panos Panay, who at the time was vice president of the devices group, described "the power of putting Windows in your pocket."įrom there, Kaufmann started getting the sense that Microsoft was losing its appetite for helping out ad-supported games across other Windows devices.
Microsoft is way behind Amazon and Google in voice-powered computing, for example, and has struggled to cut into Salesforce's massive lead in customer relationship management software, despite spending $27 billion on LinkedIn in 2016.īut no failure has been as glaring as mobile, where Microsoft had grand plans for a smartphone operating system as part of the Windows 10 release in 2015. In Microsoft's march to a trillion dollar market cap and CEO Satya Nadella's transformation of the company into a cloud powerhouse, not every strategic effort has worked. "The ultimate goal is to position Pubfinity as a replacement for the Microsoft SDK going away." "My immediate need was to monetize my own apps," said Kaufmann, who's based in Philadelphia. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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